Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca Cola and Pepsi.] Sinсe its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023.
Originally available only in a single nondescript flavor sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Its slogan, “Red Bull Gives You Wings”, is considered one of the most popular and memorable advertising slogans in the world.